Understand Metrics
Master SaaS Metrics
Learn the essential metrics that drive successful SaaS businesses. From MRR to churn rates, we break down everything you need to know.
All Topics
Revenue Metrics
Customer Metrics
Growth Metrics
Retention Metrics
Net Revenue Retention (NRR)
Net Revenue Retention (NRR) measures how much revenue you retain and grow from existing customers over time, accounting for upgrades, downgrades,...
Annual Recurring Revenue (ARR)
Annual Recurring Revenue (ARR) is the yearly version of MRR, representing the predictable revenue a company expects to receive annually from...
Customer Lifetime Value (LTV)
Customer Lifetime Value (LTV) represents the total revenue a business can expect from a single customer account throughout their entire...
Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) represents the total cost of acquiring a new customer, including all marketing expenses, sales team costs, and...
Customer Churn Rate
Customer churn rate measures the percentage of customers who stop using your service during a given time period. It's one of the most critical...
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is the predictable revenue that a company expects to receive every month from its subscribers. It's one of the most...
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